Two local Gloucestershire businesses have partnered in a venture that sees the successful porridge firm Wolfys, offering its consumers the chance to win an inspiring, instant boiling KettleTap®, a very desirable prize worth over £1000. KettleTap is a hot hydration brand within the WCD Group, headquartered at Gloucester Business Park. Based in the Stroud Valleys Wolfys has been making its high-end range of instant porridge and couscous snacks for 6 years. Wolfys parent company Kitchen Garden Foods, founded in 1989 and with over 100 awards to its name, recently secured a lucrative contract to supply its preserves into North America.

Instant porridge made easy

In today’s hectic on-the-go lifestyle a rising demand for quality, tasty food and beverages that can be made and consumed without effort and instantly has seen huge growth. The Wolfys range of porridge is a fast-growing premium brand that can be found gracing the shelves across the nation at leading supermarket chains including Waitrose & Partners, the Co-op, Ocado, many café and eaterie independents and on the trains at GWR. Wolfys-kettletap-wolf-hands Said CEO Freddie Cairns Palmer: “To showcase the KettleTap brand to consumers at high street names, such as Waitrose and the Co-op, is a huge accolade but our partnership goes beyond the ‘spin-to-win a tap’ competition for porridge consumers. We can offer Wolfys client base attractive terms in investing in a hot tap for their business, café or eaterie.” “We have developed our own exclusive range of instant boiling hot taps with an experienced equipment manufacturer in Malaysia. The multi-function KettleTap delivers boiling water at the touch of a button and at the correct temperature, perfect for making porridge, soups and pasta snacks as well as your hot drinks, instantly. Waiting for the old fashioned and slow kettle is past technology.”

Spin to win competition

Joining forces and launching a fun and easy to enter ‘spin-to-win’ competition allows the two brands to drive awareness and engagement. The aspiration values for this desirable kitchen appliance make the KettleTap at home in the domestic kitchen as well as the office. It can make around 130 cups per hour in the workplace, which makes fast work of the tea round. Have a go here. wolfys-win-kettletap-pot

Interest free available for homeowners

For homeowners the WCD Group has just launched a brand new, and unique for this market, interest free credit facility where consumers can spread the cost between three and twelve months without any added cost, thereby making the ownership and buying decision so much more desirable. James Horwood, commercial director at Kitchen Garden Foods said: “It’s hard to imagine a better partnership than that of Wolfys instant porridge, and an instant hot water tap! And, given that KettleTap is a local business, it seemed like a sensible tie!” “It’s such an amazing prize on offer and we’re happy to throw some Wolfys into the mix too!”

New 4 in 1 KettleTap

The competition can be found in the pot asking consumers to go online and spin a virtual wheel to enter for a chance to win the big prize – a 4 in 1 KettleTap that gives filtered boiling and cold drinking water as well as hot and cold for the kitchen sink; one tap really does it all. There are many more runner-up prizes to be had including free porridge variety packs, money off coupons and also reusable metal Chilly’s® bottles to refill and help cut single-use plastic bottles and throwaway cups. www. “We have previously featured Wolfys in our promotion campaigns showcasing how you can make porridge in a jiffy without having to wait for a slow, expensive kettle to boil. A KettleTap saves energy consumption and mains water by heating only what you need, when you need it,” Freddie added. “Energy efficiency is a key benefit in today’s environmentally-conscious world and is partly why we are installing hot taps in business boardrooms and breakout rooms for teams nationwide, as well as new builds and kitchen refurb upgrades projects.